VALORANT Fans Show Support Through Merchandise Purchases

Aug 22, 2023

In a surprising turn of events, VALORANT fans have proven their dedication and support for the game’s esports scene through their enthusiastic purchase of merchandise. The fandom was evident during the VCT Champions add-ons event, where a Fan Fest was held for players of all skill levels.

The Fan Fest took place in the early hours of each morning during the finals, attracting fans who were eager to meet up with fellow enthusiasts. The event saw hundreds of people come together, some of whom had only interacted online and finally had the opportunity to meet in person. The sense of camaraderie was palpable, even for those in the media who had only communicated through digital press conferences.

One standout observation during the pre-match festivities was the abundance of merchandise in fans’ hands, with items flying off the stands. VALORANT fans demonstrated their willingness to spend on their favorite game, which could potentially provide relief for the esports industry during the anticipated downturn.

Esports organizations are facing challenges as the industry undergoes a reset after the pandemic. Many organizations have had to scale back salaries, content, and even shut down entirely. The question of how these organizations can generate revenue during these trying times becomes crucial. Merchandise sales have proven to be one of the few profitable paths for organizations, as demonstratedthe success of Sentinels, who saw their profits increase from $1.3 million in 2021 to $1.9 million in 2022.

The Fan Fest showcased the popularity of VALORANT merchandise, with many fans donning team jerseys or official VALORANT gear. Long lines formed outside the stores, as fans rushed in to secure high-value items such as plushies and hoodies. The merchandise craze was especially evident on Saturday, the day of the grand finals, with fans proudly carrying bags filled with VALORANT-related purchases.

This trend not only benefits Riot Games but also indicates that fans genuinely care about VALORANT and its esports scene. While esports fans have been characterized as more frugal than traditional sports fans, their willingness to invest in merchandise and in-game items shows a shifting mindset. It suggests that teams and organizations may have more opportunities for profitability beyond merchandise sales, such as in-game collaborations and exclusive skins.

The willingness of fans to endure long lines and sweltering conditions to purchase merchandise highlights the untapped potential of the esports fan market. It offers hope that more organizations will be able to weather the challenges of an esports winter and thrive. By capitalizing on the passion and support of their fanbase, esports organizations may find a lucrative path to sustainability.

Source: Scott Robertson, VALORANT lead staff writer